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Unique Visitors

A term used to describe the total number of visitors to a site over a certain time period. The only way to accurately track this is to require each visitor to login with a unique user name to gain access to a site. Relying exclusively on IP addresses in a log file is not recommended as it would not take into consideration multiple users accessing ones site through the same IP address such as would happen at companies and schools. Cookies are also used sometimes, but since they can be disabled or cached, they cannot be relied upon exclusively.

Campaign Feature:

You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.

Your ad will display to relevant websites that are determined by our contextual advertising system.

You can set a minimum bid price and maximum bid price, and budget for your campaign.

You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.

Prospects are brought to your website to make a purchase or learn more about your product/service.

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