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PPC Advertising Networks

Basically you need to sign up with the network and paste some code snippets on your website. The network will then serve contextual ads (either text or images) relevant to your website, and you will earn a certain amount of money for every click.

Tips for a Successful Pay Per Click Advertising Campaign

1. Have a well-defined keyword strategy. You can use any keyword research tool to help find these long tail keywords. When you discover a potential search term go over to Google and see how many ads show up for the term. If there are two pages or less then this is a good sign. It may take some time but you can usually uncover hundreds of profitable keywords this way.

2. Work your keywords into the ads as much as possible. If you took the advice from the previous tip, you will have an easier time with this one. You should try to get your keywords to appear multiple times in your ad so that you can take full advantage of keyword bolding. I sometimes include the keyword in all four lines of the PPC ad for maximum bolding.

3. Borrow ideas from others. Identify who your competitors are and then devise a plan to monitor their search activities. Choose the top keywords that are bringing you the most targeted traffic and closely monitor them every day. If you notice they change their ad copy or landing page and you see a corresponding drop in traffic for yourself then take a look at what they are doing and decide to do it better.

4. Make the ad relevant to the landing page. It is still very important that you make your ad relevant to the landing page. If a visitor reads a particular offer or benefit in your ad, they are expecting to find it when they click through. Give them what you promised in your ad and you will experience higher conversions. Give them something that doesn’t match the ad and you will have a lot of confused visitors who reach for the back button.

The profitability of PPC advertising depends on the general traffic levels of the website and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).

The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.

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4 STEPS TO CAMPAIGN ACTIVATION:

Ready to start? There are only 4 simple steps for you to take:

Step 1: Setup an Advertiser Account!
To set up the advertiser account, please click Advertise Now and fill in your detailed contact information.
Step 2: Make the Deposit to your Account!
You can make the payment in your account. The system requires only a minimum of $20 to test a campaign. We accept credit card, pay pal, check and wire transfer. Please note that credit card payments require you to complete a cc authorization form which can be obtained in your account.
Step 3: Create the Campaign!
Creating an intestinal campaign is fairly easy. You could just login your account and follow the instruction to create the campaign.
Step 4:Campaign can go Live!
Once the campaign is created, your account manager will call you within the next 24 business hours to verify the information and then your campaign can go live!
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