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Online Advertising Service: Search Engine Strategies

SEO is an abbreviation of Search Engine Optimization. It can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software. The contents of each page are indexed and added to the search engines’ databases. Potentially valuable customers could just enter a few words into a text box, click a button, and voila! There is a link to your web site.

1. Include Descriptive Keywords in the ALT Attribute of Image Tags.

If you use images in your Web pages, its good practice to include Alt text for every image that a visitor to your site will see. ALT tags filled with keywords can also be used to boost your keyword frequency and help you achieve better rankings.

Guidelines for the Alt Text: If the image contains important information – use the attribute to describe the image. Title attribute should be used when the image is serving as a hyperlink to a particular page.

2. Use Keywords in Hyperlinks.

Search engines often attribute more weight to hyperlinks in your webpages so it’s advantageous to use keywords in your hyperlinks whenever possible. For example, link the text interstitial advertising to youyield interstitial advertising page, do not use click here. No one searching for interstitial advertising is likely to search for “click here”. To emphasize it even more, the webpage you are linking to could have a page name with the keyword or phrase.

3. Create a Site Map.

A site map is a separate HTML page that acts as a directory of the pages on your website. Each page listed in the site map is hyperlinked. If you are using wordpress, you can find Google XML Sitemaps and upload your sitemap to your website. Then submit your XML sitemap to Google, Yahoo!, and Bing (formerly MSN), following instructions on their sites. By the way, Google Webmaster Central (www.google.com/webmasters/) has lots of tools to help you get ranked higher. Be sure to set up a free account and explore what they have to offer.

4. Make Your Navigation System Search Engine Friendly.

You want search engine robots to find all the pages in your site. JavaScript and Flash navigation menus that appear when you hover are great for humans, but search engines don’t read JavaScript and Flash very well.
Consider using punctuation in your URLs. The URL http://www.example.com/green-dress.html is much more useful to us than http://www.example.com/greendress.html. We recommend that you use hyphens (-) instead of underscores (_) in your URLs.

5. Create keyphrase-rich text content, especially for your homepage.

Identify the top two or three keyword phrases that potential visitors would use to find your web site, then write 200–250 words of homepage text that utilizes those keyword phrases—not the other way around. Follow this approach as you create content for other web pages, too. As noted above, keep in mind that titles and headings are considered more important than other content by some search engines, so consider this as you optimize your content. We’ll discuss the topic of optimizing your markup for search engines in just a moment. Include keyword and keyphrase research in your ongoing web site SEO maintenance plan.

Online advertising service – how to promote your website

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