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Line Item

A unit of advertising that is sold by the publisher to the advertiser. It specifies the details of the sale, such as site, section, ad size, date(s) to run, cost, etc.

There are 3 levels in a sales document i.e. header level, item level and schedule line. Line item falls in the Item Level.
1)Line Item relates to material details or the item details such as item number, name of material, quantity etc.

2)The item category of the item which is determined by the system (by combination of Item Category Group
from Material Master, Sales Document Type, Usage and higher level item category)is copied at Item Level of the sales documents.

3)Line Item contains the value and quantity also which are not normally found at Header Level.

4)Examples of Line items are : Material, Order Quantity, Material Group, Plant, Shipping Point, Route, Customer Material, Sales Unit, price/discount/tax/freight per unit, etc.

5)Examples of Header data will make Line Item more clear : Sold-to Party, Pricing date, Document currency, Price group, Customer Group, Payment terms, Purchase Order Number etc.

Campaign Feature:

You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.

Your ad will display to relevant websites that are determined by our contextual advertising system.

You can set a minimum bid price and maximum bid price, and budget for your campaign.

You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.

Prospects are brought to your website to make a purchase or learn more about your product/service.

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