The page on a web site where one is taken after clicking on an advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement.
Some tips for creating successful landing pages that will help you succeed on your investment
1. Have a Clear and Direct Headline
First impressions on landing pages are as important as the offline world. Make sure the headline is a direct and simple statement of what the user is trying to accomplish.
2. Don’t Take Over My Computer
I’ve seen some landing pages get too tricky and try to wow their visitors. Often this frustrates visitors because they’ve lost control of their own computers. They may well get that control back by simply closing their browsers – and you are a goner.
3. Call to Action Copy Matters
While direct messages can be very effective in the body of the copy direct messages in the call to action can be a turnoff. Words like “Buy,” “Add to Cart” or “Subscribe” that message commitment and a process can lower conversion rates. Softer calls to action like “Try it Now” that message immediacy (Now), but in a risk free way (Try it) can end up improving conversion by getting more users into the funnel.
- Campaign Feature:
You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.
Your ad will display to relevant websites that are determined by our contextual advertising system.
You can set a minimum bid price and maximum bid price, and budget for your campaign.
You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.
Prospects are brought to your website to make a purchase or learn more about your product/service.
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