Keywords are simply the words you use as part of your web page content. But as you can imagine, some words are always more important than others. You could say that keywords are the important words in your web page copy. A word or phrase entered into a search engine in an effort to get the search engine to return matching and relevant results. Many web sites offer advertising based on keyword targeting so an advertisers banner will only show when a specific keyword(s) are entered. Keywords are important because that is what allows your customers to find your web page when they search the Internet. Put another way, keywords are important because they bring targeted traffic to your web pages. Now that the Google Keyword Tool has started providing search volume numbers, there is no need to look elsewhere for search volume statistics!
- Campaign Feature:
You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.
Your ad will display to relevant websites that are determined by our contextual advertising system.
You can set a minimum bid price and maximum bid price, and budget for your campaign.
You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.
Prospects are brought to your website to make a purchase or learn more about your product/service.
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