One of the simplest ways to improve your site’s placement in the search engine results is to work on the keyword density on your page, which was what I did. Keyword density indicates how many times the particular keyword appears on the web page. Many people think that the more times they put the keyword on their web page the better. It is not true and the keywords should not be overused as it will do more harm than good.
Let’s say on your web page there are 1000 words (HTML code is not included in this calculation), and you use a particular keyword 10 times. Then, to obtain the keyword density, simply divide the number of times the keyword appears on the webpage by the total number of words and multiply by 100%. In the above example, the keyword density is: 5 / 1000 * 100% = 1%
Keyword density is important because search engines use this information to categorize a site’s theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”).
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