The number of ad spaces available for sale on a web site during a certain time frame. Determined by taking into consideration the number of advertisements on a page, the number of pages with advertisements and the number of page views during a specific time frame.
If your blog is receiving massive traffic, selling direct ads is a more profitable option. However, the management of direct ads inventory is no mean task, especially if your getting orders in bulk one after another. Keeping track of available slots, tracking of dates/ad impressions, tracking of generated revenue, tracking of payments – all require a solid and effective inventory management policy.
Google Ad Manager is an ad server so we offer you the tool to deliver campaigns on your site but not the campaigns themselves. Then, you’re free to deliver directly sold campaigns or ads coming from Ad Networks.
However, as your Google Ad Manager account is linked to your AdSense account, you can easily deliver AdSense ads by enabling AdSense at the Ad Slot level. Moreover, you can make your Placements directly visible to the Google advertisers by enabling the targeting at the Placement level.
Then, if you want to run other campaigns, you need to contact agencies and you’ll be able to enter the code or the creatives they give you in Google Ad Manager as well.
- Campaign Feature:
You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.
Your ad will display to relevant websites that are determined by our contextual advertising system.
You can set a minimum bid price and maximum bid price, and budget for your campaign.
You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.
Prospects are brought to your website to make a purchase or learn more about your product/service.
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