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How to create effective landing pages

When you advertise your online business using Web ads or email messages, naturally your goal is to increase site traffic. But you also want to convert the new visitors into loyal customers. It’s not easy, but A good landing page is absolutely essential to get positive leads & conversions from your PPC Campaign. For instance, suppose that we advertised our “browser compatibility tutorial” as part of an online marketing campaign for Browser Photo. Visitors would naturally expect that link to take them directly to the tutorial. But what if it linked to the NetMechanic home page instead? There’s no direct link from the home page to the browser compatibility tutorial; it’s two levels down inside the site.

What is a landing page

A squeeze page or as known also landing page or lead capture page is simply a web page where visitors are directed to whenever they click a result in a web search or whenever they click a web ad to go to interstitial advertising site. It’s like any other web page in a particular web site. Landing pages are used particularly when we pay for the traffic, with banner ads, sponsor links, traffic exchange, or pay-per-click to build an email list.

Some Tips For Creating More Effective Landing Pages

1. Get to the point.

Make your points quickly and directly. The landing page content should be easy to scan and contain the information promised in the ad. If the ad text offers “3 simple tips to increase site traffic,” then the landing page should keep the promise. This helps build trust with visitors.

2. Don’t ask too much of them.

Ask for the minimum information you need. Maybe name, title, company, and e-mail address. The fact you need to remember is that the more information you ask for, the more you’ll turn people off. Never ask people, at this stage, when they’re planning to make a purchase or what their budget is. Way too pushy!

3. Match your landing page to your call to action.

Use a prominent text link or button to encourage the visitor to go deeper into the site and find out how purchasing your product or service can help them even more. Make sure your call to action is above the fold.Your call to action should be repeated for each full screen view that the user sees while scrolling through the page.Above the fold is also the best place for your product image. Images work best to the left of text.

4. Your First Impression is often The Last Impression.

Most of these suggestions deal with the content of your landing pages. Good content is critical to your success, but you also need an attractive design to keep and hold human visitors. In PPC, the initial impression that your site will give your visitor is very important. When a visitor scans your landing page, he will decide in just a few seconds whether he would stay or leave your site. You may ask a friend to give you feedback on your landing page’s design & layout.

5. Say, “Thank You”.

After a visitor converts and becomes your customer you should thank them by taking them to a thank you or order confirmation page. This stage is very important to track the conversion. Plus, it’s also a very great way to extend your relationship by making another offer, promoting your blog, asking for feedback regarding the order process, or even running a survey / poll etc. It has been seen in the past that a lot of the visitors are willing to share additional information once they become your customer.


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