A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features. As the number of advertisers on the Web increases, the amount of house advertising is bound to decrease, according to AdRelevance. For media buyers, knowing the amount of house advertising on a site can be an effective negotiating tool by helping them to assess the demand for ad space on a Web site. Sites with a large amount of house advertising are more likely to be flexible with pricing than are those sites with a majority of inventory devoted to paid-for banners.
- Campaign Feature:
You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.
Your ad will display to relevant websites that are determined by our contextual advertising system.
You can set a minimum bid price and maximum bid price, and budget for your campaign.
You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.
Prospects are brought to your website to make a purchase or learn more about your product/service.
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- YouYield Polls: