Showing ads or content based on the physical location a user is accessing the Internet from. Geo-targeting lets you target your ads to specific locations and languages. For each AdWords campaign, you can select the countries or regions and the language(s) for your ad. That campaign’s ads will appear only to users located in those areas and who have selected one of those languages as their preference. For example, Someone searching for ‘underpants’ will be served a very different set of results to someone searching for ‘underpants London.’ In the first case, the person might just be looking for a definition of what underpants are (perhaps they’ve grown up in a very liberal environment). In the second, they are more likely to be searching for shops to buy them.
Geo-targeting provides a great source of leads for the client from individuals looking for freebies who probably weren’t initially seeking out the advertiser’s product or service. If you’re looking to build an e-mail database of prospects in an inexpensive way, running a geo-targeted online contest that requires an e-mail address to enter can be a very effective way to add to your e-mail database.
Geo-targeted ads also tend to get good quality scores, resulting in lower click costs than can be had on national campaigns. Lower CPCs translates to lower cost per conversion and higher ROI.
If you’re faced with a limited PPC budget or want to get in on the action earlier in the search funnel by bidding on general phrases without blowing your budget, consider geo-targeting. All three major PPC engines offer it, and it can definitely be a worthwhile source of PPC leads.
- Campaign Feature:
You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.
Your ad will display to relevant websites that are determined by our contextual advertising system.
You can set a minimum bid price and maximum bid price, and budget for your campaign.
You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.
Prospects are brought to your website to make a purchase or learn more about your product/service.
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