Direct marketing is the type of marketing where you send your messages to your consumers without any intervention and in your message you insert a strong call to action thus making the success of the campaign easily measurable.
Types of Direct Marketing
Three main types of direct marketing include:
* Telemarketing: Direct marketing that involves calling people at home or work to ask for donations, an opinion, or for sales purposes.
* Email Direct Marketing: This form of direct marketing targets consumers through their Email accounts. Email addresses can be harvested from websites, forums, or purchased. Some companies require you to receive announcements to use their websites.
* Direct Mail Marketing: Advertising material sent directly to home and business addresses.
Other types of direct marketing include: distributing flyers; door-to-door solicitations; curbside stands; FAX broadcasting; television marketing (i.e., infomercials); coupon ads in print media; and voice mail marketing.
Top 3 Reasons Why Direct marketing Works
1. You Save on Media
In direct marketing you are directing your messages straight to your consumers with no media intervention
2. You can messaure success
In direct marketing you can mesaure your success very accurately
3. You can track your consumers actions
In direct marketing you can track your consumers actions and improve yourself gradually
- Campaign Feature:
You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.
Your ad will display to relevant websites that are determined by our contextual advertising system.
You can set a minimum bid price and maximum bid price, and budget for your campaign.
You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.
Prospects are brought to your website to make a purchase or learn more about your product/service.
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