Customer Life time Value
Term used to describe the monetary value of a customer to a company over the customers lifetime.
As a general rule you should invest around 10% of your average CLTV to acquire a new customer
This means that if your average Customer Life Time Value is $500 then you can pay up to an average of $50 in advertising costs to get a new customer.
Therefore – under this scenario – if you spend $100 in advertising, you should expect to get two new customers – otherwise you’d have to question the value of the advertising.
- Campaign Feature:
You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.
Your ad will display to relevant websites that are determined by our contextual advertising system.
You can set a minimum bid price and maximum bid price, and budget for your campaign.
You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.
Prospects are brought to your website to make a purchase or learn more about your product/service.
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