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Cost per thousand (CPM) is one of the online payment models by which
advertisers pay for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their banner. The “M” in CPM is from the Roman numeral for 1000. The Roman numeral M was derived from the Latin word “mille” meaning “thousand”.

In CPC-based advertising, you pay for each click your ad receives. Let us say that you are spending $1 for each click; 10 clicks costs you $10. In a CPM-based campaign, you may pay $3 for 1,000 impressions. If your ad receives a click-through ratio of just 1 percent, you’re paying $3 for the same 10 clicks.

For publishers that have highly trafficked web sites, CPM ad networks are a great way to monetize their site. For instance, a web site that draws thousands of viewers each day can easily make hundreds of dollars showcasing CPM ads. Publishers can easily sign up with a CPM ad network configure their site to easily display standardized ads and start making money immediately once an advertiser places their ad.

For advertisers, Clicksor supports the following ad formats:
* Text ads – Cost per click (CPC). Cost per action (CPA) available for qualifying advertisers
* Banner ads – Cost per thousand impressions (CPM)
* Active interstitials – Your site, full-screen, directly in front of your target audience. Cost per thousand impressions (CPM)

Target customers with precision using their real-time traffic estimator. Instantly see how much traffic they have, based on your targeting criteria, and place your bid.
* Content categories
* Keywords
* Demographics
* Geography

Campaign Feature:

You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.

Your ad will display to relevant websites that are determined by our contextual advertising system.

You can set a minimum bid price and maximum bid price, and budget for your campaign.

You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.

Prospects are brought to your website to make a purchase or learn more about your product/service.

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