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CPM Advertising Networks

CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions (i.e., page views) that the ads displayed on your site will generate. CPM stands for Cost per Mille, and it refers to the cost for 1,000 impressions. Cost Per Thousand advertisements can be either text-based or image-based. If you choose to have an image-based advertisement, the image can be animated. Text-based advertisements will expand or contract to fit the Web page location size.

The main advantage of using CPM advertising is that you are able to choose the Web sites that will display your advertisements. You can target a specific demographic group by selecting certain Web sites and also determine how much exposure you want your product or service to have. This helps eliminate advertising charges for Internet users who are not genuinely interested in your product or service. Besides selecting great Web sites for your advertisements, you can also choose specific Web sites that you do not want to use to display your advertisements. All this results in a more focused advertising campaign and can lead to increased sales for your business.

If you are a webmaster, Clicksor is a good program to consider into if you are looking additional source of revenue besides Adsense for your website or blog. With 6000-7000 pageviews per day, you will be able to make around 10$ per day, depending on the type of ads that are displayed. When you want to diversify your earning while at same time not wanting to affect revenue of PPC; as they are based on CPM. Unlike adsense, you don’t have to blend the ad in your website design so it’s a time saver.

If you are an advertiser, you can start a campaign for either. With CPM, you pay money for a million ads to be shown. There may or may not be a return on this CPM – for the million ads shown, maybe 100 of them will click through to your site, or maybe 1000. Since you are simply paying for the ad to show up a million times, what happens after that is then up to you to track and see if your CPM advertising resulted in a return or not.

CPM rates vary with the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. The bigger the format (in terms of pixels), the higher the CPM.

You can get as low as $0,10 and as high as $10 per 1,000 impressions (more in some special cases). CPM advertising tends to work well on websites with a high page views per visitor ratio (e.g., online forums, magazines and so on).

If you have a site that only makes money through ads, you may consider CPM over PPC as it’s cheaper. Services that do PPC (such as Adwords) also tend to deliver more targetted traffic to your site; therefore they are more likely to result in an ROI if you are selling products.

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