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One of the types of CPA, a cost per lead (CPL) method allows advertisers to pay for every lead or customer inquiry that resulted from a visitor who clicked on their advertisement. Prices typically range from $1 to $10. This is an ideal method of payment for advertisers who want to guarantee only the number of potential customers with an interest generated as a result of an advertisement. Also known as cost per inquiry (CPI).

It is good for the companies to have right strategies for advertising procedure and here, Pay Per Lead Advertising should be the best choice for them. Leads are referred as little information like email address or demographic information provided by a customer to a website. We often find affiliate websites promoting the products or selling the products or booking orders. However, these affiliate websites get paid by their clients only when they make or book a sale by their own websites. This process of paying money to the affiliates is known as PPL. It is regarded as the best form of payment procedure as the clients pay commission to affiliates on the basis of pay per sale. PPL is also known as CPL(Cost Per Lead).

Pay per lead advertising programs have become very popular because their greatest advantage is that the visitor coming to a website and do not buy anything but they are referred to the parent website or merchant and the site earns a commission. Pay per click or PPC and cost per lead or CPL have also become popular due to this particular reason. By relying on quality pay per lead advertising campaign you can enhance your profit to a great extent. It is necessary that you take a good time and take assistance from an Internet marketing company.

Campaign Feature:

You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.

Your ad will display to relevant websites that are determined by our contextual advertising system.

You can set a minimum bid price and maximum bid price, and budget for your campaign.

You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.

Prospects are brought to your website to make a purchase or learn more about your product/service.

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