Cost per click (CPC) is one of the online payment models by which advertisers pay for each click through made on their advertisement. Prices typically range from 1¢ to over 50¢ per click through. This is an ideal method of payment for advertisers who need to guarantee they only pay for those viewers of the banner that click on it and visit a page on their site.
What do you need to consider to improve cpc?
* Click-Through Rate – Creating compelling pay per click ads that speak to a user’s search query makes those ads more likely to be clicked on. Since each ad is assigned to an entire keyword group, it becomes highly probable that those ads will be relevant and compelling when you keep the keyword list closely related, semantically.
* Closely Related Keyword Groupings – Again, this is precisely what the tool does. You can simply click on any of those recommended segmentation and instantly create a tightly grouped list of keywords (that you can then instantly publish).
* Relevant Ad Text & Landing Pages – It becomes much easier to effectively relate ad text and landing pages to an entire group of keywords when the group has been specifically created to be semantically similar.
if post-click activity tracking is possible for the advertiser, then one can subvert the dominant paradigm of the cost per click. With data on post-click activity, you can begin to match up efficiency of response with efficiency of action, whether it be sale, order, download, registration, etc. Ultimately, you know, it is not the efficiency of the lead generated, but the quality of that lead. Would I rather have for my dollar ten leads that don’t buy or one that does? Easy question.
YouYield offers a group of skilled professionals who work personally with each and every business to insure their web site receives hits from the correct target markets and therefore will see a growth in profits. The customer service offered by YouYield is outstanding because they will remain by the side of each business helping them with any adjustments they need for better web site performance.
- Campaign Feature:
You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.
Your ad will display to relevant websites that are determined by our contextual advertising system.
You can set a minimum bid price and maximum bid price, and budget for your campaign.
You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.
Prospects are brought to your website to make a purchase or learn more about your product/service.
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