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Cost per action (CPA) is one of the online payment models by which advertisers pay for every action (sale or registration) completed as a result of a visitor clicking on their advertisement. Prices typically range from $1 to $25 or if a percentage of a sale 5% to 25%. This is an ideal method of payment for advertisers who want to guarantee only the number of customers generated as a result of an advertisement. CPA offers an opportunity to control ROI.

CPA advertising differs greatly from traditional forms of online advertising such as the Cost-Per-Impression (CPM) or Cost-Per-Click (CPC) models. It is strictly performance based advertising; instead of the advertiser having to pay the publisher for every ad impression or for every click-through to a website and hoping for a conversion to a lead or a sale, the advertiser gets the traffic for free and only pays for the results.

As one of CPA types, free-trial offers, are so prevalent among both advertisers and the sellers who promote them. Here’s the reason: free trial offers are often totally free to the customer, except for a small cost (as little as $1.95 or so) for shipping and handling. The customer gets a product they are interested in for an unbelievably low price, and the advertiser gets a priceless lead. Though the offer is free, companies pay large commissions, because free trial offers are forced continuity programs – by accepting it, the customer consents to pay for more product when the free trial is up, usually through a monthly auto-ship program. You just deliver the lead – the advertiser assumes the task of keeping that customer. So you get a great commission on an offer that is straightforward to convert, and all you do is get the customer to your landing page.

An even better solution than simply setting a preferred CPA is to adhere to best practices so that you:

* Identify Specific, Relevant Keywords through Research
* Improve Quality Score
* Optimize Ad Text

Campaign Feature:

You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.

Your ad will display to relevant websites that are determined by our contextual advertising system.

You can set a minimum bid price and maximum bid price, and budget for your campaign.

You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.

Prospects are brought to your website to make a purchase or learn more about your product/service.

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