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Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. Advertisers strive for high conversion ratios.

The conversion rate in the pay per click (PPC) search engine is the most important factor for your online business. It measures how many visitors you can turn into your customers. The more paid search bid prices increase, the more critical a site’s conversion rate becomes to simply remain in the game. Obviously, the more visitors you turn, the more money you earn.

There are three PPC advertising challenges related to low conversion rates:

* If you’re currently engaged in paid search advertising and the keyword price in the vertical market increases, your site’s current conversion rate may not support the higher bids necessary to stay in the game.

* Bid prices on a keyword set in your vertical market may continue to rise. If you’re not currently engaged in PPC, when you finally decide to jump in, you’ll already be priced out of the market.

* If either of these scenarios apply to you, you’ll need the knowledge and a strategy to increase conversion rates in an effective way.

Here are some steps taken from the world of direct marketing to improve conversion rate:

1.Establish Trust with Your Visitors
2.Solve the Visitors Problem.
3.Make Solid Recommendation.
4.Identify the Landing Page Goals.
5.Lead Visitors to the Right Landing Page.
6.Insert Your Keywords in the Landing Page.
7.Optimize the Landing Page.
8.Analyze and Evaluate the Performance of Landing Page.

Campaign Feature:

You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.

Your ad will display to relevant websites that are determined by our contextual advertising system.

You can set a minimum bid price and maximum bid price, and budget for your campaign.

You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.

Prospects are brought to your website to make a purchase or learn more about your product/service.

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