Click Through

The action of clicking on a banner and having ones browser automatically redirected to the web page a banner is hyperlinked to. Accurate counting of click-throughs involves excluding “robot clicks” and duplicate clicks. This takes on added importance when click-throughs are used as the measurement on which payment is based. A keyword’s CTR is a strong indicator of its relevance to the user and the overall success of the keyword. For example, a well targeted keyword that shows a similarly targeted ad is more likely to have a higher CTR than a general keyword with non-specific ad text. The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase.