The process of planning, creating, buying and tracking an advertising project from start to finish. There is no doubt about it – a successful advertising campaign takes a lot of research, hard work and determination. Taking on your own advertising campaign is no easy task. A lot of ‘trial and error’ goes in to a a successful advertising campaign. If done correctly, advertising can enhance the success of your business.
Targeting The Right Market:
It all begins with targeting the RIGHT Market. Your marketing budget may be huge but if you send your message to the WRONG people, you have just put money down the drain.
Define Your Advertising Budget:
How you advertise depends on your ad budget. You need to strategically use your advertising money. If you’re only allowing a small portion of money to advertising, you wouldn’t want to throw it all into the production of one commercial that runs at 2 a.m. Know exactly how much you will spend on your advertising first so you can make wise decisions in the creation and placement of all ad mediums.
Hunt for Affordable Opportunities:
Timing is everything. Do you think it’s a great idea to promote ski outfits or Christmas trees during summer? If you want a successful advertising campaign, then you should know which product is suited at a particular time. This also applies to products and services that you may think as ’season-less ‘.
Don’t allow your budget to run your advertising campaign:
If you budget $5,000 per month for advertising, you’ve made it very easy from a bookkeeping perspective. However, if like most businesses you have seasonal highs and lows, you are spending too much money advertising during down times and not enough when you want to attract customers.
- Campaign Feature:
You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.
Your ad will display to relevant websites that are determined by our contextual advertising system.
You can set a minimum bid price and maximum bid price, and budget for your campaign.
You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.
Prospects are brought to your website to make a purchase or learn more about your product/service.
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