If you’ve spent any time surfing the Internet, you’ve seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: when the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a “click through“.
Banner Ad Formats
Text Banners are Text-based ads that include a title, description, a click-through URL (URL to the landing page or Website that your ad links to) and a display URL (URL that is displayed in the ad).
Graphic Banners are image-based ads that include a JPG or GIF image that you upload, along with a click-through URL (URL to the landing page or Website that your ad links to).
Graphic Redirect Banners
The expandable banner format expands the ad beyond the borders of its original ad size to display additional information. Expandable ads use a rich-media format which allows advertisers to utilize flash, video and animation to engage and interact with the customer.
- Campaign Feature:
You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.
Your ad will display to relevant websites that are determined by our contextual advertising system.
You can set a minimum bid price and maximum bid price, and budget for your campaign.
You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.
Prospects are brought to your website to make a purchase or learn more about your product/service.
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