Business to consumer (B2C) is a business model in which a business’ main customers are consumers. Common B2C web sites include online stores selling books, music & videos.
B2C deals with business transactions to the end consumer, the customer. A customer in a B2C relationship may order or buy only one item or small quantities. A B2C website may be a portal type website like Amazon allowing the end consumer to search every product available, information, price, tax etc by categories and reviews and allow many items to be added to a shopping cart and finally purchased and paid for with delivery all arranged. Many B2C businesses exist now as just e-commerce websites with just the bricks and mortar being the warehousing and distribution and management. The end user never walks into any building itself. Best Examples of B2C Companies: amazon.com, ebay.com, or any company directly selling products to consumers.
- Campaign Feature:
You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.
Your ad will display to relevant websites that are determined by our contextual advertising system.
You can set a minimum bid price and maximum bid price, and budget for your campaign.
You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.
Prospects are brought to your website to make a purchase or learn more about your product/service.
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