What is ad networks?
An advertising network or ad network that usually serves as a broker between website publishers and advertisers. Larger ad networks aggregate sites into general categories so that they can offer advertisers targeted buys. The majority of banner advertisements on the Internet are sold and served by ad networks.
Different kinds of ad networks
- targeted ad traffic volume;
- targeted niche category (education, entertainment, news, etc.);
- targeted visitor geo locations;
- publishing channels (mobile, web, news feed, email, etc.);
- inventory types (popup, rollover, text links, etc.);
- dominating selling method (CPM/CPC/CPA/flat fee);
- ad network type (exchange, auction, affiliate, etc.)
How to choose an ad network?
Choosing an ad network requires some advice, knowledge from network website, and of
course some experience. It is often recommended that you apply to more than one
ad network and use them for sometime and feel the income potential from each network.
The major advertising networks are reviewed in detail later. The key
points to consider when choosing an ad network among those that have accepted your
1. Advertising rates.
2. Ad types and formats.
3. Do they provide targeted advertisements?
4. Percentage of default ads.
5. Flexibility of contract.
- Campaign Feature:
You get to select your targeting audience by keywords, channel of interest, locations, day parting target etc.
Your ad will display to relevant websites that are determined by our contextual advertising system.
You can set a minimum bid price and maximum bid price, and budget for your campaign.
You can set your daily spending limit. You can also schedule a specific time and day period to run your ad.
Prospects are brought to your website to make a purchase or learn more about your product/service.
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